Bomfunk MC's - (Crack It) Something Going On

What this video is

Released in 2002 as a single from Bomfunk MC's second album 'Burnin' Sneakers' and simultaneously as a track on The Official Album of the 2002 FIFA World Cup, '(Crack It) Something Going On' represents the group's commercial pivot from raw breakbeat energy toward a more melodic, radio-friendly electro-pop format. The track samples and recontextualizes Frida (ABBA) Lyngstad's 1982 hit 'I Know There's Something Going…

Why it matters

Documents the early-2000s European breakbeat-electro crossover moment, when acts like Bomfunk MC's attempted to scale from niche breakbeat audiences to mainstream pop markets. The track's sampling of a 1982 Scandinavian pop classic demonstrates the era's appetite for nostalgic interpolation in…

The director

Finnish music video director working under the alias 'Uzi', based in Helsinki. Established as a key figure in Finnish music video production in the late 1990s and early 2000s. Directed the internationally acclaimed video for Darude's 'Sandstorm' (1999/2000),…