Cypress Hill - What's Your Number？ ft. Tim Armstrong

What this video is

Released in March 2004, 'What's Your Number?' arrived during an era of aggressive hip-hop/rock genre hybridization, following the commercial peak of rap-rock in 2000–2001. Cypress Hill — pioneers of Chicano hip-hop and psychedelic rap from South Gate, California — collaborated with Tim Armstrong of Rancid, one of the defining punk/ska voices of the 1990s. The track samples The Clash's 'Guns of Brixton', anchoring…

Why it matters

A landmark crossover artifact bridging West Coast Chicano rap and first-wave American punk/ska. The Rancid x Cypress Hill collaboration, built on a Clash sample, embodies the early-2000s genre-fluidity era when major labels actively marketed hip-hop/rock fusions. The video's sepia-drenched,…

The director

Seattle-born director and photographer; BFA from Washington State University; attended Art Center College of Design in Pasadena. Founding partner of Los Angeles production company The Mine LLC (est. 2000). Known for a dark, high-contrast visual signature.…