The Music - Breakin'

What this video is

Released in late 2004 as a companion to The Music's second album Welcome to the North, 'Breakin'' emerged during a pivotal moment in British guitar rock when NME-championed bands from Northern England were competing for mainstream rock credibility alongside the post-punk revival wave. The Music, hailing from Kippax in East Leeds, occupied a distinctive niche: psychedelic, space-rock-inflected arena ambitions…

Why it matters

Represents the mid-2000s British post-grunge and space rock moment: a Leeds-rooted band channelling classic rock grandeur through contemporary alternative production. The single peaked at #20 on the UK Singles Chart and on Billboard's Alternative Songs chart, demonstrating transatlantic reach. The…

The director

Phil Harder (born 1965) is an American music video and commercial director based in Santa Monica, CA, represented by Bob Industries. He operated the production company Harder/Fuller Films from 1985 to 2005 and served as a director at Quentin Tarantino's A…