Shayne Ward - If That's OK With You

What this video is

Released in September 2007 as a double A-side with 'No U Hang Up', this single was taken from Shayne Ward's second album 'Breathless' on Simon Cowell's Syco/Sony label. Ward had won the second series of The X Factor in 2005, and this release arrived at a critical commercial moment — the single peaked at No. 2 on the UK Singles Chart (held off the top by the Sugababes' 'About You Now') and reached No. 1 in Ireland.…

Why it matters

Represents the commercial apex of UK talent-show pop crossover, where X Factor winners were packaged with American production infrastructure (Max Martin, Wayne Isham) to compete in global pop markets. The video is a textbook example of mid-2000s lifestyle pop direction: sunny, high-energy,…

The director

Wayne Isham (b. December 2, 1958, Vinita, Oklahoma) is an American film and music video director. A UC Santa Barbara alumnus, he has directed over 150 videos since the 1980s for artists including Bon Jovi, Metallica, Michael Jackson, Britney Spears,…