Jake Bugg - All I Need

What this video is

Released on 23 October 2020 during the COVID-19 pandemic, 'All I Need' represents Jake Bugg's most commercially ambitious sonic pivot since signing to RCA Records in December 2018. The track was produced by Steve Mac and backed by the Urban Flames choir, signalling a deliberate move toward soulful, gospel-tinged pop. The video arrived as the third in a series of cinematic short films — following 'Saviours of the…

Why it matters

Marks a pivotal stylistic departure from Bugg's acoustic indie-folk origins toward euphoric, choir-backed soul-pop, co-written with multi-award-winning producer Steve Mac. The track and its cinematic short film format signalled the mainstreaming of the singer-songwriter short film as a promotional…

The director

High Art is a UK-based directing collective with an established collaborative relationship with Jake Bugg across multiple short film and music video projects released via RCA Records from 2020 onwards, working alongside production company Playhouse Pictures.