Creed - My Sacrifice

What this video is

Released October 16, 2001 — just five weeks after the September 11 attacks — 'My Sacrifice' arrived in a moment of acute national emotional vulnerability in the United States, and its themes of redemption, inner struggle, and reconnection with self resonated powerfully with a mass audience. The song debuted at #50 on the Billboard Hot 100 and climbed to #4 by February 2002, while reaching #1 on the Mainstream Rock…

Why it matters

A definitive artifact of the post-grunge commercial peak, 'My Sacrifice' represents the movement's mainstream apotheosis: lavish production budgets, cinematic narrative ambition, and emotionally confessional lyricism delivered in an arena-rock register. The video codified a visual grammar —…

The director

David Charles Meyers (b. October 19, 1972, Berkeley, CA) studied Film Production and Philosophy at Loyola Marymount University. After working at Paramount and Fox, he pivoted to music video direction, amassing over 200 credits across genres. He holds 12 MTV…