The Nunnery - Proud

What this video is

Released in 2019 alongside the album 'We Are the Stars', 'Proud' emerges from the Eau Claire and Minneapolis independent arts ecosystem — a scene marked by tight-knit DIY collaboration across music, dance, and visual media. The video reflects the broader late-2010s trend of female-led micro-budget music video production that prioritized emotional sincerity and community craft over commercial polish. The integration…

Why it matters

As a flagship visual for The Nunnery's 2019 LP, 'Proud' documents the ambient/indie pop micro-scene of the Upper Midwest at a moment when DIY female-fronted artists were gaining recognition through regional press (City Pages) and community platforms (Volume One). The video is a textbook example of…

The director

Sarah Elstran is a Minneapolis/Eau Claire-area artist who operates as The Nunnery, a solo ambient and indie pop project. She is also a visual collaborator, directing the 'Proud' music video and performing live with projected visuals created by Erik Elstran.…