Redman - Time 4 Sum Aksion (Uncut)

What this video is

Released January 12, 1993 as the second single from Redman's debut album Whut? Thee Album (Def Jam / RAL, 1992), 'Time 4 Sum Aksion' arrived during hip-hop's most creatively fertile golden age. Produced by Erick Sermon of EPMD — who sampled Cypress Hill's 'How I Could Just Kill a Man' and Zapp's 'Playin' Kinda Ruff' — the track showcased the raw Newark street aesthetic that defined the Hit Squad collective. The…

Why it matters

A landmark document of early-90s East Coast hardcore rap's visual vocabulary, the video deploys the anti-glamour location-realist aesthetic that would define Def Jam's street-credibility brand. The track's #1 Hot Rap Songs peak and its placement on the debut of one of The Source's Rap Artists of…