G-Eazy, Jack Harlow - Moana

What this video is

Released on 29 April 2020, during the first wave of global COVID-19 lockdowns, 'Moana' is a primary document of the quarantine music video format that briefly redefined visual hip-hop production in spring 2020. The video eschews traditional location shooting in favor of a multi-platform collage of FaceTime calls, TikTok and Triller fan clips, and iMessage exchanges — a format that was simultaneously born of…

Why it matters

A defining artifact of the 2020 quarantine hip-hop video format, 'Moana' demonstrates how the trap genre rapidly adapted its visual language to pandemic constraints by weaponizing the platforms — FaceTime, TikTok, Triller — already embedded in its audience's daily lives. The video's…

The director

Matt Bauerschmidt and Dusty Kessler are co-directors operating under the production company wølvesOnly, credited across multiple hip-hop music video projects. Kossisko is a third credited co-director on this project. All three are confirmed via IMDb and the…