Jack Harlow - Tyler Herro

What this video is

Released October 22, 2020, at the intersection of the NBA Bubble playoff run and the pandemic-era explosion of rap on TikTok, 'Tyler Herro' crystallized a new mode of sports-rap celebrity co-branding. Harlow, a Louisville-born rapper signed to Generation Now/Atlantic Records, leveraged his friendship with Miami Heat breakout star Tyler Herro — who had just posted 16.0 PPG in the 2020 playoffs — into a mainstream…

Why it matters

A landmark early document of Jack Harlow's rise as a mainstream rap figure, 'Tyler Herro' functions as a case study in 2020s sports-rap synergy. Produced by Boi-1da and Scott Storch with additional work from Neenyo and Jahaan Sweet, the track's bass-heavy midtempo groove sat perfectly within the…

The director

Ace Pro is a music video director closely associated with Jack Harlow's visual brand. Per IMDb (nm12003556), their confirmed directing credits include Jack Harlow: Tyler Herro (2020), Jack Harlow: Walk in the Park (2019), Jack Harlow Feat. 2forwOyNE: Warsaw…