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Supertramp - My Kind Of Lady

1983 · Early MTV Era (1983) · music video
Supertramp - My Kind Of Lady music video
1983Early MTV Era (1983)Early MTV Era Pop-Rock Retro Revival (1982-1984)Dir. Kenny Ortega

What this video is

Released in January/February 1983, 'My Kind of Lady' arrived at a pivotal moment for Supertramp: it was the last single issued during the band's classic lineup including Roger Hodgson, who departed in 1983 to pursue a solo career. The song itself is a deliberate 1950s stylistic homage — Billboard described it as a throwback to 1956 with 'chunky piano, bleating sax.' The video extends this nostalgia visually, with…

Why it matters

Represents the intersection of British progressive pop-rock's commercial peak and the early MTV promotional video format. The song's Billboard Adult Contemporary chart success (#16) and its doo-wop visual concept illustrate the early 1980s strategy of targeting adult radio listeners with…

The director

Kenny Ortega (born April 18, 1950, Palo Alto, California) is an American director, choreographer, and producer. He began his career as a stage performer before becoming choreographer for rock acts including The Tubes and working with Gene Kelly on Xanadu…

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