Supertramp - It's Raining Again

What this video is

Released in October 1982, 'It's Raining Again' arrived at the precise moment the music video was cementing itself as a primary promotional and artistic medium via MTV. Directed by Russell Mulcahy — the director of MTV's very first broadcast video — the clip exemplifies the early-MTV philosophy of treating the pop song as a vehicle for cinematic short filmmaking. The song itself, a Roger Hodgson composition dressed…

Why it matters

A landmark example of the early narrative music video format, this clip demonstrates how British progressive-pop acts adapted to the MTV era by investing in mini-film productions. It represents a transitional moment in Supertramp's catalog — their last major UK top-40 entry — and a high-water mark…

The director

Born 23 June 1953 in Melbourne, Australia. Mulcahy began directing music videos in Australia in the mid-1970s before relocating to the UK. He directed the Buggles' 'Video Killed the Radio Star' (1979), which became the first video aired on MTV in 1981. By…