Jennifer Lopez - Let's Get Loud

What this video is

Released in 2000 as the final single from Jennifer Lopez's debut album 'On the 6,' 'Let's Get Loud' arrived at the crest of the late-1990s Latin pop crossover movement. The video's live capture at the 1999 FIFA Women's World Cup final — a landmark event for women's sports visibility in the United States — doubled its cultural resonance, intersecting Latin pop stardom with a historic moment of female athletic…

Why it matters

A defining artifact of the late-90s Latin pop explosion that brought artists like Lopez, Ricky Martin, and Marc Anthony to mainstream American audiences. The stadium live-capture format was unconventional for pop music videos of the era, lending an anthemic, documentary weight rarely seen outside…

The director

Jeffrey Doe is a music video director credited with directing Jennifer Lopez's 'Let's Get Loud' (2000), filmed live at the 1999 FIFA Women's World Cup at the Rose Bowl in Pasadena, California. The video was released under Epic Records in September 2000 and…