Bleona - #HATERS Ft. Bes Kallaku

What this video is

Released on International Women's Day 2020, '#HATERS' functions as a bilingual empowerment statement bridging Bleona's Albanian pop stardom and her U.S. independent dance-pop career. The track's direct confrontation of social media toxicity — specifically Instagram-era pile-on culture — reflects a dominant cultural moment in which female pop artists publicly reclaimed narrative authority against online harassment.…

Why it matters

Occupies a niche intersection of U.S. Billboard Dance Club pop and Albanian crossover entertainment. The video marks a rare high-production bilingual pop artifact — English verse structure with Albanian-language comedic rap insert — documenting the 2020 moment when diaspora artists increasingly…

The director

Los Angeles-born director (b. 1970) who studied film at Hampshire College. Became the youngest director signed to Satellite Films (Propaganda division), directing 250+ music videos. Achieved 30+ #1 videos on MTV, won 2007 MTV Video of the Year for Rihanna's…