Allie X – Little Things 🔪⚡️ Analog - Allie X – Little Things 🔪⚡️ Analog
What this video is
Released into the analog-revival micro-moment of early 2019, this video accompanies the cassette-and-digital reissue Super Sunset (Analog), a companion to Allie X's critically lauded 2018 EP. The Super Sunset campaign was lauded by GQ, Idolator, and Paper Magazine as one of 2018's essential pop works, and was notable for its unconventional track-by-track rollout over six months. The Nun persona anchoring 'Little…
Why it matters
A key document of the 2018–2019 indie art-pop movement, where artists like Allie X used deliberate analog aesthetics and alter-ego persona systems to counter the hyper-polished dominance of mainstream streaming pop. The video's VHS-warm, high-contrast visual grammar exemplifies the lo-fi nostalgia…
The director
Credited as director of the Allie X 'Little Things' music video on IMVDb (premiere February 16, 2019). The IMVDb listing uses a disambiguation identifier '(7)', indicating this is one of multiple individuals named John Smith in the database. No further…
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