METZ - 99

What this video is

Released February 14, 2024 as a lead single from Up On Gravity Hill (Sub Pop), '99' arrives as METZ's most explicit statement of anti-corporate critique to date. Frontman Alex Edkins described it as being 'about the scourge of corporate greed and bottom-line thinking that runs rampant in modern society,' positioning the video as a visual extension of post-pandemic disillusionment with late capitalism. Sub Pop press…

Why it matters

The '99' video represents a mature articulation of noise rock visual language in the streaming era: rapid montage pace (1.56s avg. shot), severe tonal compression, and anti-glamour presentation place it firmly in the lineage of early Sub Pop and Touch and Go visual identity while updating it for…

The director

John Smith is a music video director and editor credited with directing and editing the official video for METZ's '99' (2024). Beyond this confirmed credit, no additional verified biographical details about this specific John Smith (as distinct from other…