LAFAWNDAH - ALLY

What this video is

Released in early 2016 via Warp Records, 'Ally' arrived at a moment when a generation of diasporic artists — many operating between cities like New York, Paris, and London — were asserting radical creative autonomy over their own image and sound. Lafawndah, Iranian-born and Paris-raised, embedded her Iranian heritage and global nomadic experience into both the music and the visual language of her work. The video's…

Why it matters

A significant artifact of mid-2010s avant-garde electronic music self-representation — 'Ally' demonstrates the era's convergence of experimental club production (Warp Records, PAN label adjacency) with artist-directed visual autonomy. It also documents the period in which diasporic female…

The director

Lafawndah (born Lafawndah Puemi Tchebinda, also known as Lola Dubois) is an Iranian-born, Paris-raised artist and producer based in New York. She has produced and composed for brands including Kenzo, Chanel, i-D, and Courrèges, and has consistently directed…