Jon Z - Despues Que Te Perdi

What this video is

Released in February 2019, this video documents a pivotal moment in Latin trap's mainstream ascent. Jon Z, a Puerto Rican rapper, had become a central figure in the Latin trap explosion emanating from Puerto Rico, a scene that was rapidly reshaping Latin urban music globally. The original solo version of 'Despues Que Te Perdi' garnered over 10 million YouTube views before Enrique Iglesias heard it and sought a…

Why it matters

This video is a primary artifact of Latin trap's 2018–2020 commercial breakthrough period. It documents the genre's visual vocabulary — monochromatic palette, rapid editing, street-realist locations — before the Enrique Iglesias remix version broadened the song's crossover reach. As the original…

The director

Ulysses Terrero is a Dominican-American director, casting director, and producer based in the United States. With over 30 years in casting and 20 years directing music videos, he is a veteran of hip-hop and Latin urban visual culture. He grew up in Queens…