Poppy - Voicemail

What this video is

Released January 31, 2019 as the lead single for the Choke EP (Mad Decent), 'Voicemail' marks a documented transition moment in Poppy's creative arc — moving from bubblegum internet-pop persona toward an industrial-electro and metal-adjacent identity. The video's two-person micro-crew production and Gary Numan-influenced minimalism reflect a deliberate stripping-away of the glossy pop apparatus. The song was…

Why it matters

A key artifact in the electro-industrial and alt-pop convergence of 2018–2019. The track's chord-free production philosophy, rapid-cut black-and-white visuals, and uncanny horror aesthetics positioned Poppy as a bridge between internet-native performance art and the mainstream alternative metal…

The director

Titanic Sinclair (born Corey Michael Mixter, February 12, 1987, Saginaw, Michigan) is an American director, producer, and singer-songwriter. He co-created the Mars Argo YouTube project (2009–2014) and became Poppy's primary creative collaborator and video…