Riva Taylor - Magic

What this video is

Released on 25 March 2021 during the UK's extended COVID-19 lockdown period, 'Magic' appeared as a lead single ahead of This Woman's Heart.2 (released 7 May 2021). The song — produced by Jakwob and written in Nashville — thematically explores the liberating feeling of falling out of love, inverting the word 'magic' from romantic intoxication to emotional disappearance. This period saw a surge of introspective,…

Why it matters

Representative of early-2020s UK alt-pop: melodically accessible yet lyrically complex, independently produced and distributed, with electronic production textures courtesy of Jakwob bridging mainstream pop and adult alternative. The single showcases the growing viability of the UK independent…