Babyface & Coco Jones - Simple

What this video is

Released October 31, 2022, as part of Babyface's comeback album Girls Night Out (Capitol Records, October 21, 2022), 'Simple' arrived during a critical moment of traditional R&B reassertion. Babyface, a multi-decade hitmaker with over 13 Grammy wins, assembled an all-female featured artist roster for the album, signaling a conscious return to relationship-centered soul songcraft. Coco Jones, then a rising Def Jam…

Why it matters

A flagship example of the 2022 traditional R&B ballad revival, 'Simple' demonstrated the commercial and critical viability of slow-tempo, melody-forward R&B against a streaming landscape dominated by hip-hop crossovers. Its Grammy nomination for Best Traditional R&B Performance underscored the…

The director

Dominican-Haitian American director, producer, and creative executive based in Los Angeles. Raised in Philadelphia, she graduated from Temple University with a BA in broadcast communications and mass media. She began her career as a production coordinator in…