Corey Hart - A Little Love

What this video is

Released in 1990 as the lead single from Corey Hart's album Bang!, 'A Little Love' arrived at a transitional moment in North American pop-rock culture. The late-MTV era was rapidly shifting away from synth-driven new wave toward acoustic-influenced adult contemporary sounds, and Hart's video reflects that pivot — warm, emotionally grounded, and relationally focused rather than the high-concept or surrealist…

Why it matters

Represents the late flowering of Canadian mainstream pop-rock in the MTV era. Hart's visibility on both sides of the border — and director Meiert Avis's prominent status in the music video industry at this moment — makes this an archival document of high-gloss commercial pop production at its…

The director

Irish-born music video and commercial director (b. 1959) who began his career in Dublin directing early U2 videos before relocating to the United States. Associated with Propaganda Films by 1990. Grammy Award winner for U2's 'Where The Streets Have No Name';…