Regina Spektor - ＂Better＂

What this video is

Released in October 2007, 'Better' arrived during a pivotal moment when the NYC anti-folk scene — which had nurtured Spektor in the East Village — was intersecting with mainstream pop channels. The video's YouTube debut, amassing 100,000 views in 24 hours, exemplifies the nascent viral distribution model that was reshaping music video culture just as MTV's TRL dominance waned. Spektor's trajectory — from…

Why it matters

A landmark artifact of the mid-2000s indie-pop visual canon, 'Better' sits at the intersection of the anti-folk ethos and major-label production values. Directed by Marc Webb at the height of his music video career — one year before he leveraged this aesthetic vocabulary into (500) Days of Summer…

The director

Marc Preston Webb (born August 31, 1974, Bloomington, Indiana) is an American music video and film director. He directed over 100 music videos between 1999 and 2009, earning a 2006 Director of the Year Award from the Music Video Production Association. His…