
Released in October 2007, this video accompanied the lead single from *Raising Sand*, an album that redefined the commercial and critical potential of Americana music. The collaboration between Led Zeppelin icon Robert Plant and bluegrass-country star Alison Krauss — brokered and produced by T Bone Burnett — was a landmark cross-genre event. The song won Best Pop Collaboration with Vocals at the 50th Grammy Awards,…
This video is a primary artifact of the mid-2000s Americana crossover moment, representing the genre's successful incursion into mainstream pop media and award culture. Rocky Schenck's directorial approach — applying a fine-art photographic sensibility to music video — helped elevate the perceived…
Rocky Schenck (born April 18, 1955) is an American photographer and music video director raised on a ranch outside Dripping Springs, Texas. He studied oil painting from age 12, majored in art at North Texas State University, and relocated to Los Angeles to…
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