Mr Easy - Bashment Gal

What this video is

Released February 2016, 'Bashment Gal' by Mr. Easy (featuring production by Ricky Blaze) represents the NYC Jamaican diaspora community's active stewardship of classic 1990s dancehall aesthetics at a moment when streaming platforms were expanding global access to Caribbean music. The song rides the 'Bashment Gal Riddim' produced by FME Recordings. Directed by Jay Will — a Jamaican-born, NYC/Boston-based director…

Why it matters

Dancehall, originating in Jamaica in the late 1970s as a sparser reggae offshoot, reached its commercial and cultural peak in the 1990s. This video and song function as a revival artifact — a mid-2010s homage to that era produced and directed within the NYC diaspora scene. The collaboration…

The director

Born Jason Williams on July 5, 1978, in Spanish Town, St. Catherine, Jamaica. Active as a film/music video director since 2001. Formerly worked at CBS (editor, syndication) and MTV Networks (editor/segment producer). Founded Creative Source Productions. His…