White Denim - 'I Start To Run'

What this video is

Released in mid-2009, 'I Start To Run' arrived at the height of blog-driven indie music discovery culture, with the song premiered on Gorilla vs. Bear before the album's official UK release on June 22, 2009 via Full Time Hobby Records, and the US release following on October 20, 2009 via Downtown Records. White Denim were an Austin, Texas trio operating at the intersection of US garage rock and UK indie tastemaker…

Why it matters

White Denim occupied a distinctive position in late-2000s indie rock, blending psych-rock, garage, and prog influences into a critically acclaimed but commercially underground sound. 'I Start To Run' as lead single from Fits functioned as a calling card for the band's kinetic live energy, and the…

The director

Tom Haines is a UK-based writer, director, and filmmaker whose work spans music videos, short films, and documentaries. His music video credits include work for White Denim (Shake Shake Shake, I Start To Run), Jon Hopkins (Collider), The Civil Wars (The One…