Paloma Faith - 'Til I'm Done

What this video is

Released in February 2018, 'Til I'm Done arrives at the crest of Paloma Faith's commercial peak, following the chart-topping success of The Architect (2017), which debuted at number one on the UK Albums Chart. The song is a disco-funk track produced by TMS that Faith described as reflecting a forward-looking outlook shaped by motherhood and a desire for societal change — themes running throughout The Architect's…

Why it matters

Represents the confluence of UK disco-funk revival and socially engaged pop that characterised British mainstream output in 2017–2018. As a single from Faith's most commercially successful album — and the record that made her only the second woman after Sade to have all four debut studio albums…

The director

Thomas James is a UK-based music video and commercial director known for a dark, brooding, and cinematic aesthetic. He has directed videos for artists including Paloma Faith, Bring Me The Horizon, Hurts, Jonas Blue, Sam Fender, and Oh Wonder. He is…