Elin Lanto - Speak 'n Spell

What this video is

Released in 2008, 'Speak 'n Spell' sits within the Scandinavian electropop surge that followed Robyn's international re-emergence and the broader European club-pop boom of 2007–2010. Swedish pop infrastructure — typified by polished production, strong visual identity, and international crossover ambition — is clearly operative here. The single was released independently of Lanto's studio albums, representing an…

Why it matters

Represents a key transitional moment in Swedish pop: the late-2000s disco-electro revival that would evolve into the synthpop and nu-disco movements of the early 2010s. As a standalone single outside Lanto's album cycle, it demonstrates the era's practice of releasing club-targeted singles as…

The director

Robin Kempe-Bergman (b. December 1, 1981), also known by the pseudonym Robinovich, is a Swedish music video and commercial director. He has directed over 150 music videos and 50+ commercials, earning recognition as one of Sweden's most prominent directors in…