Noemi - Glicine

What this video is

Released during Sanremo Music Festival 2021 (71st edition), 'Glicine' represents the festival's growing embrace of urban-influenced Italian pop songwriting, evidenced by the song being co-written by Mahmood — himself a prior Sanremo winner (2019) — alongside Ginevra Lubrano, with production by Dardust and Francesco Fugazza. The song placed 14th in the grand final and was certified platinum on the Italian FIMI…

Why it matters

Occupies a key position in the 2019–2022 Italian pop crossover wave, in which Sanremo-platform artists increasingly collaborated with urban/underground composers. 'Glicine' exemplifies the maturation of this trend: a veteran pop voice (Noemi, six-time Sanremo competitor) adopting contemporary…

The director

Attilio Cusani (born 1992, Benevento, Italy) is an Italian photographer, director, and creative director. He studied ancient literature in Milan and worked as a fashion photographer on campaigns for major luxury brands before transitioning to music video…