Saliva - Click Click Boom

What this video is

Released in 2001 as the lead single from Saliva's major-label debut Every Six Seconds, 'Click Click Boom' arrived at the commercial zenith of nu-metal's mainstream crossover. The song peaked at #15 on the Mainstream Rock chart and was later named the 15th-best nu-metal track of all time by Spin (2017). Its cultural footprint extended far beyond radio: it was featured in films including The Fast and the Furious,…

Why it matters

A textbook example of nu-metal's commercial formula — rap-inflected verse delivery, melodic chorus, drop-tuned guitar riff, and moshpit-ready energy — 'Click Click Boom' represents the genre's mainstream saturation point. Its video codified the nu-metal music video template: live-venue…

The director

American music video director and NYU Tisch School of the Arts graduate. Founder of RockHard Films production company. Has directed over 200 music videos for artists including Katy Perry, Jay-Z, Red Hot Chili Peppers, Britney Spears, Foo Fighters, and Wiz…