Ludacris, LL COOL J, Keith Murray - Fatty Girl (MTV Version, Without Fubu Logo)

What this video is

Released in 2001 as the lead single from FUBU's 'The Good Life' compilation, 'Fatty Girl' represents a commercially significant convergence of hip-hop brand marketing and superstar rap collaboration. FUBU — the Black-owned streetwear brand founded by Daymond John — used the single as a marketing vehicle for their record label venture, pairing legacy East Coast MCs (LL Cool J, Keith Murray) with then-rising Southern…

Why it matters

A textbook early-2000s hip-hop collaborative single, 'Fatty Girl' documents the superstar posse-cut format at its commercial peak. It bridges late-90s East Coast rap (LL Cool J, Keith Murray / Def Squad lineage) with emergent Southern hip-hop (Ludacris), anticipating the genre's geographic…

The director

Harold 'Hype' Williams (b. August 1, 1970, Queens, NY) is an American music video director, film director, producer, and screenwriter. He attended Adelphi University and founded production company Big Dog Films in 1993. His signature style features fisheye…