Eros Ramazzotti, Ricky Martin - Non Siamo Soli

What this video is

Released in autumn 2007, 'Non Siamo Soli' exemplifies the peak of the mid-2000s multilingual superstar duet strategy, in which major European and Latin acts collaborated to expand market reach across Italian, Spanish, and Latin American territories simultaneously. The song was the lead single from Eros Ramazzotti's greatest-hits album *e²* and marked a significant moment in Euro-Latin crossover pop, topping the…

Why it matters

As a flagship release from one of Italy's best-selling artists paired with one of Latin pop's defining superstars of the 1990s–2000s, 'Non Siamo Soli' is a key archival document of how Southern European and Latin pop ecosystems merged commercially and aesthetically in the mid-2000s. The Sony BMG…

The director

Wayne Isham (born December 2, 1958, Vinita, Oklahoma) is an American music video and film director with over 150 major credits since the 1980s. A UC Santa Barbara alumnus, he won a Latin Grammy for Best Short Form Music Video (2001) for Ricky Martin's 'She…