Chumbawamba ⧸ Amnesia (music video) - Chumbawamba ⧸ Amnesia (music video)

What this video is

Released 19 January 1998 as the second single from Chumbawamba's major-label debut Tubthumper (EMI, 1997), 'Amnesia' arrived in the immediate wake of Tony Blair's May 1997 Labour landslide. The song directly addresses the betrayal felt by the British left as New Labour abandoned its ideological roots — a theme made viscerally visual through the theatrical collapse depicted in the video. The single reached #10 on…

Why it matters

A defining artifact of late-1990s British alternative dance-pop at the intersection of anarcho-political commentary and mainstream crossover. The video crystallizes the Tubthumper-era tension between accessible pop-rock production and radical left messaging, and stands as a document of how…

The director

UK-based filmmaker and editor, active in music video and commercial direction from the late 1990s onward. Also directed the companion Chumbawamba 'Tubthumping' video (1997). Works across music videos, commercials, and documentary formats. Not to be confused…