Living Things 'Fake it Baby, Fake it ( La Dame Nature)' - Living Things 'Fake it Baby, Fake it ( La Dame Nature)'

What this video is

Released in 2012 as the lead single from Living Things' forthcoming EP, 'Fake it Baby, Fake it (La Dame Nature)' sits at the intersection of indie rock's retro-revival moment and prestige music video auteurism. The Berlin siblings — a St. Louis trio with a self-described punk-rock-rockabilly identity — channeled Buddy Holly and Elvis Presley through a distortion-heavy modern lens. The video's monochrome palette and…

Why it matters

Represents a key intersection of post-punk indie rock and prestige music video direction in the early 2010s. Living Things occupied a rare space as a critically regarded independent rock act with consistent access to top-tier visual collaborators. The video exemplifies how black-and-white…

The director

Italian-Canadian director, photographer, and visual artist (born 1965, Pescara, Italy). Raised in Hamilton, Ontario; studied painting and illustration then photography at the Ontario College of Art and Design. Began as a fashion photographer before…