12 Stones - Lie To Me

What this video is

Released in August 2007 on Wind-Up Records, 'Lie To Me' arrived during a period when post-grunge and Christian rock acts were navigating a shifting promotional landscape—leveraging MySpace for early single distribution while still competing on Mainstream Rock Tracks radio charts. 12 Stones, a post-grunge band from Mandeville, Louisiana, had established a niche audience through WWE placements and faith-adjacent rock…

Why it matters

Represents the mature phase of post-grunge's mainstream rock chart presence in the mid-2000s, where acts balanced raw guitar-rock energy with melodic accessibility and high-concept, symbolically rich video production. The video's theatrical metaphorical staging distinguishes it from purely…

The director

Richard 'Rich' T. Lee is an American music video and commercial director. He began his career as a sculptor and fabricator for Broadway productions in New York City before transitioning to computer graphics, creating 3D previsualizations for major Hollywood…