Justin Bieber - Holy ft. Chance The Rapper

What this video is

Released September 18, 2020, at the height of the COVID-19 pandemic, 'Holy' deliberately engaged with the economic and emotional devastation of the moment — job losses, evictions, and fractured families. Bieber publicly framed the video as reflecting 'a lot of pain, a lot of heartache, a lot of frustration' in the world. The song's gospel-pop fusion and its video's working-class narrative marked a distinct pivot…

Why it matters

A landmark crossover moment fusing mainstream pop, gospel, and socially conscious rap. As the lead single for Justice (2021), 'Holy' signaled a maturation in Bieber's artistic identity, aligning pop stardom with Christian faith in an era when artists like Kanye West and Chance The Rapper had…

The director

Colin Tilley (born June 27, 1988, Berkeley, CA) is a Grammy-nominated, self-taught American music video director and filmmaker, CEO of Boy in the Castle Productions. He has directed over 300 music videos for artists including Kendrick Lamar, Justin Bieber,…