Stereo MC's - Connected

What this video is

Released in September 1992, 'Connected' arrived at the apex of the UK's post-rave cultural moment, when the energy of acid house and warehouse parties was flowing into mainstream pop and hip-hop crossover acts. Stereo MC's — a British hip-hop/electronic group rooted in Gee Street Records' urban underground — synthesised funk sampling, rap vocals, and house-influenced grooves into a sound that resonated across…

Why it matters

A landmark document of the British hip-hop/dance crossover that bridged rave culture and mainstream pop in 1992. 'Connected' helped legitimise British acts in the global hip-hop conversation, with the video's MTV VMA nomination signalling American industry recognition of the UK's burgeoning…

The director

British director Matthew Amos built a career spanning music video, live events, and theatre capture. His music video credits include Placebo ('Every You Every Me', 1999), Slipknot ('My Plague', 2002), Daniel Bedingfield ('Gotta Get Thru This', 2002), Elton…