No Luv ft Chikoruss - No Luv ft Chikoruss

What this video is

Released October 13, 2023 via Standard Records / Def Jam Recordings, 'No Luv' ft. Chikoruss represents the early major-label phase of Breez Kennedy's career. A St. Petersburg, Florida-based R&B artist who rose to prominence via TikTok previews and was signed to Def Jam before officially releasing music, Kennedy embodies the Gen-Z DIY-to-major pipeline. The track sits within a broader 2023 contemporary R&B landscape…

Why it matters

Represents the 2023 wave of Gen-Z contemporary R&B — a genre moment characterized by TikTok-first artist discovery, Def Jam-era major label backing of young independent acts, and a sonic blending of trap-soul, melodic R&B, and pop sensibility. Kennedy's co-signs from Lil Baby, Swae Lee, and Brent…