Coco Jones - Double Back

What this video is

Released May 4–5, 2023, 'Double Back' arrives in the wake of Coco Jones' breakout hit 'ICU' and her role as Hilary Banks in Peacock's Bel-Air reboot. The video is a deliberate cultural artifact of early-2020s R&B: it samples SWV's 1997 classic 'Rain,' anchoring it in late-90s/early-2000s nostalgia, while its visual language consciously homages Two Can Play That Game (2001), a touchstone of Black romantic comedy…

Why it matters

Represents the 2020s neo-soul/contemporary R&B wave's embrace of sampling culture and cinematic video storytelling. The SWV 'Rain' interpolation connects Jones to a lineage of late-90s R&B that defined an era, while the fast-cut office-narrative format bridges the gap between music video and…

The director

Nayip Ramos is a Los Angeles-based film, commercial, and music video director with credits spanning Disney, Marvel, DreamWorksTV, and Universal Music. IMVDb credits him with over 42 directorial music video credits and 23 producer credits. He wrote, directed,…