Coco Jones - On Sight

What this video is

Released April 25, 2025, 'On Sight' serves as the focus track video for Coco Jones' long-awaited debut studio album 'Why Not More?' on Def Jam Recordings — a major cultural milestone for an artist who broke through with 'ICU' in 2023 and became one of contemporary R&B's most prominent rising voices. The video's warm, high-contrast, muted-saturation aesthetic reflects a mid-2020s R&B visual language that consciously…

Why it matters

A flagship visual for the 2025 contemporary R&B landscape, 'On Sight' represents the genre's matured post-streaming aesthetic: intimate, character-driven, warm-graded, and theatrically playful rather than spectacle-reliant. As the album's lead video, it signals Coco Jones' artistic positioning as…

The director

Costa Rican-born creative director, editor, and filmmaker based between Los Angeles and Latin America, with over a decade of experience as an editor and post-producer. Co-founder of NINE, a creative production company based in San José, Costa Rica. His work…