Coco Jones - Here We Go (Uh Oh)

What this video is

Released May 3, 2024, 'Here We Go (Uh Oh)' arrives in the wake of Coco Jones' Grammy win for Best R&B Performance at the 66th Annual Grammy Awards for 'ICU,' a landmark moment for a former Disney Channel artist's full adult R&B transition. The video's sepia-toned, low-brightness visual language consciously invokes the warmth of classic 1970s soul cinema—directly reinforced by the track's interpolation of Lenny…

Why it matters

Represents a defining aesthetic of the 2020s neo-soul revival: intimate cinematography, classic sample interpolation, and emotional restraint as visual language. Positions Coco Jones within a continuum of post-Grammy prestige R&B alongside artists redefining the genre's visual vocabulary away from…

The director

Joy 'Simi' Hubbard is an LA-based director, producer, and CEO of 1101 Media Inc. Born and raised in the San Fernando Valley, Los Angeles, she has worked across film, music videos, and television. Her credited collaborators include Beyoncé, Teyana Taylor,…