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Natasha Bedingfield - Unwritten (as featured in Anyone But You)

2005 · Mid-2000s Pop Ascendancy (2005) · music video
Natasha Bedingfield - Unwritten (as featured in Anyone But You) music video
2005Mid-2000s Pop Ascendancy (2005)Mid-2000s UK-crossover mainstream pop / post-Britpop female empowerment popDir. Chris Applebaum

What this video is

Released in 2005 to support the North American launch of Bedingfield's debut album, 'Unwritten' became one of the defining pop anthems of the mid-2000s. It peaked at number five on the US Billboard Hot 100 and was the second most-played song on US radio in 2006. The song became the theme for MTV's reality series The Hills, cementing its association with aspirational mid-2000s youth culture. Its 2023 resurgence via…

Why it matters

A landmark of mid-2000s UK-to-US female pop crossover. 'Unwritten' exemplifies the era's uplift-pop subgenre: acoustic guitar-anchored production layered with gospel choir elements and empowerment lyricism. The US video's concept-driven, warm-palette, rapid-edit visual style became a template for…

The director

Los Angeles-born director (b. 1970) who studied film at Hampshire College, Massachusetts. Became the youngest director signed to Satellite Films (a Propaganda division) before age 22, going on to direct over 250 music videos. Achieved more than 30 #1 videos…

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