
Released in Q2 2007 as the lead single from Natasha Bedingfield's second album N.B. (Sony BMG), this video exemplifies the mid-2000s era of high-gloss, personality-driven British pop designed for transatlantic crossover appeal. The song emerged from Bedingfield's extended US touring period following the massive American success of 'Unwritten,' which peaked at #5 on the Billboard Hot 100 after being adopted as the…
A defining artifact of mid-2000s hip-pop: a genre hybrid blending hip-hop production rhythms with mainstream British pop songwriting, targeting simultaneous UK chart and US radio success. The video's multi-vignette comedic structure and glossy LA production represent the peak of the Sony BMG pop…
Born and raised in Berkeley, California; attended Loyola Marymount University studying Film Production and Philosophy. One of the most prolific music video directors in the industry with a career spanning over 30 years and more than 200 videos. Won the…
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