Shannon Lay - Nowhere

What this video is

Released June 4, 2019, 'Nowhere' arrived as Shannon Lay's debut single for Sub Pop Records — a historically significant indie label associated with the grunge era now championing a new generation of intimate folk-pop artists. The video's DIY travel-collage format reflects a broader 2019 trend of artists reclaiming the music video as personal artifact rather than commercial spectacle. Lay's roots in the Los Angeles…

Why it matters

A key artifact of late-2010s intimate indie folk-pop, this video exemplifies the artist-directed, DIY collage aesthetic that became a hallmark of the Sub Pop folk revival. It documents Shannon Lay's emergence as a solo voice distinct from her post-punk background, and demonstrates how low-budget…

The director

Shannon Lay is a Los Angeles-based indie folk-pop singer-songwriter and guitarist, formerly of the band FEELS, who released her Sub Pop debut album August in 2019. Chris Slater is a collaborator credited as co-director on this video.