Steven Moses – Lose It (Acoustic) - Steven Moses – Lose It (Acoustic)
What this video is
Released June 26, 2020 as Steven Moses's debut single on Def Jam Recordings, 'Lose It (Acoustic)' arrives at the intersection of the SoundCloud emo-rap wave's maturation into mainstream visibility and the COVID-era demand for stripped, emotionally raw content. Moses — a Blair County, Pennsylvania native whose biography includes homelessness, drug abuse, and personal loss — channels autobiographical pain into a…
Why it matters
Documents the acoustic/live-performance video format as a legitimizing tool within emo-rap's major-label crossover moment — a strategy that bridges DIY SoundCloud aesthetics with mainstream industry presentation. Represents a significant artifact of the post-Lil Peep emo-rap landscape…
The director
Los Angeles-based director, cinematographer, and gaffer specializing in music videos, fashion films, and narrative content. Works across directing, DP, and editing roles. Credits include music video work for artists on major and independent labels. Operates…
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