NLE Choppa - Done

What this video is

Released ten days after NLE Choppa's 18th birthday mixtape 'From Dark To Light' (November 1, 2020), 'Done' arrives at the apex of a deliberate public spiritual and lifestyle rebranding. The mixtape—released on Warner Records via Choppa's own NLE Choppa Entertainment imprint—marked a widely noted thematic departure from his earlier hyperviolent Memphis trap persona toward themes of positivity, meditation, and…

Why it matters

Represents a pivotal document in the melodic trap / conscious Southern rap crossover moment of 2020, wherein a second-generation SoundCloud-era rapper leveraged independent label infrastructure to pursue artistic reinvention. The video's understated, street-documentary approach contrasts with the…

The director

Water Wippin Evan is a music video director with a documented ongoing creative partnership with NLE Choppa, credited on multiple official NLE Choppa visuals including 'Done' (2020), 'Different Day' (2020), 'Ice Spice' (2022), and 'Champions' (2023,…