Mya, Blackstreet & Mase： Take Me There - Music Video

What this video is

Released in October 1998 as the lead single from The Rugrats Movie soundtrack on Interscope Records, 'Take Me There' represents a landmark example of late-90s cross-platform entertainment marketing — fusing New Jack Swing R&B, Bad Boy rap, and Nickelodeon children's IP into a single commercial artifact. The song peaked at #14 on the US Billboard Hot 100 and #10 on the Hot R&B/Hip-Hop Songs chart, and reached #1 in…

Why it matters

A defining artifact of the late-90s R&B/pop crossover, 'Take Me There' demonstrates how New Jack Swing-era producers (Teddy Riley) transitioned their sound into mainstream animated film soundtracks, bridging adult contemporary R&B and children's entertainment in a commercially successful and…

The director

Luke Nola and Steve Saussey are a directing duo credited with the 1998 music video for 'Take Me There' by Blackstreet and Mýa featuring Mase and Blinky Blink, produced for The Rugrats Movie soundtrack on Interscope Records. Their work on this video is…