The Naked and Famous - Come As You Are

What this video is

Released on 26 February 2020 as the third single from The Naked and Famous' fourth studio album 'Recover' (July 2020), 'Come As You Are' arrived weeks before global COVID-19 lockdowns reshaped the music industry. Its anthem of radical inclusivity and self-acceptance — described by the band as 'about the importance of welcoming and accepting people from all walks of life' — resonated with a widening social discourse…

Why it matters

Represents the mature evolution of New Zealand indie-electronic synth-pop, bridging the band's 2010 breakout era ('Young Blood') to a 2020 streaming-optimized sound. The video's surrealist CGI direction signals how mid-tier indie acts began adopting digital-first, high-concept visual strategies…

The director

Netherlands-trained digital artist and art director operating under the moniker FrankNitty3000. A graduate of the Design Academy in The Netherlands, he built his career in post-production for video and film before focusing on surrealist motion graphics.…