Lady Danville - Better Side

What this video is

Released in early 2012 during the final months of Lady Danville's existence as a band, 'Better Side' arrived at the apex of the indie-pop blog era, when acts self-released on iTunes and built fanbases via WordPress, Tumblr, and YouTube rather than through traditional label infrastructure. Lady Danville, a UCLA-rooted trio, exemplified the college-to-indie-touring pipeline of the late 2000s and early 2010s, having…

Why it matters

Represents the 'vocal-centric indie pop' micro-genre of the early 2010s — acoustic-rooted, harmony-driven trios drawing on Death Cab for Cutie, Guster, and Simon & Garfunkel. The video's narrative-driven, multi-location structure was emblematic of how indie acts used cinematic low-budget…

The director

Joseph Garner directed and edited the 'Better Side' music video for Lady Danville (2012). Per the official Lady Danville blog, he is the brother of band member Michael Garner. He served as both director and editor on the production, collaborating with DP Ace…