Party Nails - Brand New

What this video is

Released in October 2018, 'Brand New' arrives at a moment when independent female artists were asserting full creative autonomy over their recorded output — writing, producing, engineering, and performing without major-label infrastructure. Party Nails (Elana Belle Carroll), operating out of her own Top Coat studio in Los Angeles, exemplifies the late-2010s DIY auteur model enabled by affordable DAWs and home…

Why it matters

Represents the intersection of self-produced alt-pop and 80s synth-pop revivalism that defined a cohort of independent female artists in the late 2010s. As a track from Party Nails' debut album — entirely produced and engineered by Carroll — it documents the era's democratization of studio craft,…